Sometimes, writing a blog can be hard.
Struggling to find the competition, not knowing what keywords to use, and choosing headings that just don’t feel right.
SurferSEO fixes all those problems.
In this article, we’ll show you what it is, how to use it, and more importantly, why you should use it. Let’s jump right in!
What Is SurferSEO?

SurferSEO is a content and on-page SEO tool.
It looks at the top results on Google for a topic and shows simple targets: word count, headings, and terms to cover.
It’s there to help you with content writing and SEO content optimization. You still write in your own voice. The tool just keeps the draft aligned with what’s already working in search.
A lot of marketing agencies and freelancers use it to plan outlines, check drafts, and tidy up older posts. Think of it as clear, practical guidance while you write.
How To Use It (Simple Steps)

Here is a simple SurferSEO tutorial you can follow. Four steps. Same flow for any topic.
Step 1: Choose Your Main Keyword
Enter your main keyword, set the right country and language, then open the Content Editor. The platform checks the top pages on the SERP and gives you basic guides to follow.
Step 2: Pick Your Competitors
Open the Competitors panel and pick the websites you want to compete with. After that, remove the ones that stick out. Your targets and keywords will change right away.
Step 3: Draft With Live Checks
Write inside the Editor and watch the content score go up or down as you cover the keywords. Add the keywords naturally so you avoid any odd keyword density.
Step 4: Audit and Update
Once you’re done, the Audit will show you missing keywords, thin sections, and internal linking possibilities. Fix these things and re-run the scan until you’re satisfied with the results.
The Benefits of Using It

Here’s what SurferSEO does in plain terms.
Quick, practical wins you’ll notice the first time you use it. You’ll find most of these in every SurferSEO review you read.
- Gives clear targets while you write. You see word count, keywords to cover, and suggested headings.
- Speeds up outlining. It pulls common subtopics and questions straight from the top results on Google.
- Keeps your draft on track. A live content score and keyword ranges help you avoid thin or stuffed sections.
- Helps clean up published pages. Audit points out missing terms, weak sections, and easy internal links.
A Little Help From VP Media

Still find it a bit difficult to grasp SurferSEO?
You shouldn’t worry, we’re right here! At VP Media, our entire team has worked with the tool, and we are experts.
We take care of the entire process, researching the keywords, making sure they’re implemented naturally, creating great headings, and writing overall quality content.
Every individual in our content team has 3+ years of experience in content writing, along with working with SurferSEO, so you can rest assured you’re in good hands.
All of the content that our agency produces is 100% written by hand.
So, if you’re pages are struggling with rankings, and you simply don’t have the time to learn an entirely new SEO tool, we’d be glad to help!
Still not convinced?
Go ahead and book a free consultation with us, and we’ll review your website together and tell you where and how we can help you rank higher.
Final Thoughts
That’s our SurferSEO tutorial explained in simple terms.
You plan it, you write it, you optimize it, clean it up at the end, and the page is guaranteed to get better over time.
Stay true to your product/service, answer the questions people actually care about, and simply press “Publish”.
Check back to see if minor improvements are needed, and keep moving.
If you ever need a helping hand, you know where you can find us. Like we said, we’d be glad to help you out with any SEO struggles.
Ready to try it on your page? Open Content Editor, pick a topic, and just start writing.
Frequently Asked Questions
Do I need to pay for SurferSEO?
Unfortunately, SurferSEO isn’t free.
Their packages range from 99$/month all the way up to $219/month. There’s a slight discount if you pay annually, though.
But, in our opinion, the features and time saving you get are worth the price.
Is SurferSEO better than Semrush?
Both tools can be used hand-in-hand.
Some writers and SEO specialists prefer to do keyword research, backlink research, and competitive analysis on Semrush, and then just draft the content on SurferSEO.
It’s safe to say that both of them have their own perks.
Can I use SurferSEO in Google Docs or WordPress?
Yes. There’s a free Chrome extension for Google Docs that shows the Content Editor guides right inside the doc.
There’s also an official WordPress plugin that lets you connect your account and work inside WordPress while you write the content.
Do I need a perfect content score?
Of course not. The content score on SurferSEO is simply a guide, not a grade. Here’s how Surfer labels the scores:
- 0-33 = Poor
- 34-66 = Decent
- 67-100 = Optimal
You should always aim to be about 10 points better than whatever competition you’ve picked for your website.
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